Imagery

Aspect ratio

When cropping images, use a common 16:9, 4:3, 3:2, 2:1 or 1:1 aspect ratio unless otherwise specified for a particular format. These common aspect ratios work well with our grid system. They help create a visual rhythm within everything created using the TalkJS design language.

Illustrations

Our illustrations take on many forms and ultimately have a job to do. They should always have a clear purpose, support content and guide a user to understand difficult concepts, products, or services. Clear and simple illustrations help us provide meaningful engagement to our users.

• engineered: with a strong sense of balance and control
• clear: only essential, non-decorative, elements should be used to communicate the main idea
• nimble: display a sense of ease, lightness, and nimbleness
• delightful: with a sense of fun that isn’t overly humorous, but spirited, charming, and appropriate for the situation